{"id":2786,"date":"2019-05-21T08:00:25","date_gmt":"2019-05-21T08:00:25","guid":{"rendered":"https:\/\/blog.clickdealer.com\/?p=2786"},"modified":"2019-06-04T07:50:41","modified_gmt":"2019-06-04T07:50:41","slug":"fear-of-missing-out-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/clickdealer.com\/blog\/fear-of-missing-out-in-affiliate-marketing\/","title":{"rendered":"Fear Of Missing Out In Affiliate Marketing"},"content":{"rendered":"

From a biological perspective, fear is a natural expression of basic survival instincts.<\/p>\n

From a marketing point of view, it is the second-best seller of goods after desire.<\/p>\n

What makes the two emotions different is the urgency of reaction. While we can usually think our wants through and put them aside for a while, fear demands an immediate response<\/strong>. This mechanism has been within us for thousands of years, and the only thing that has changed are the triggers activating it, which are mostly socio-economical, rather than existential nowadays.<\/p>\n

This led to the emergence of a sub-fear emotion called FOMO<\/b>, which stands for Fear Of Missing Out<\/b>.<\/p>\n

While the feeling is not entirely new to homo sapiens, our vulnerability to it has skyrocketed over the past decade with the advent of constant online presence. It\u2019s easier to feel like you\u2019re missing out when you see what everyone else is doing 24\/7<\/strong>. That opens up a lot of opportunities for marketers.<\/p>\n

In fact, almost anyone can apply FOMO in their marketing strategy or specific campaigns, you just need to know the basics. There are several key triggers turning the consumers\u2019 fight-or-flight mode on that we are going to explore in this article.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

<\/h2>\n

URGENCY<\/b><\/h2>\n

Urgency is one of the main factors to operate with when building a promo campaign around FOMO. Few would argue that in today\u2019s world time really is money, and this is what the idea actually comes down to: creating a need for immediate action from the user<\/strong>.<\/p>\n

This is achieved through both visual and text content on ads by emphasizing strict offer timetables, adding an animated countdown timer, or simply heading your message with any of the time-pressing CTAs like \u201cHURRY!<\/b>\u201d or \u201conly today<\/b>\u201d- preferably highlighted, bold or capitalized to make sure it\u2019s the first thing to catch the reader\u2019s eye.<\/p>\n

It has been proven that an atmosphere of urgency prompts a faster response, so this is the perfect tool to fuel conversions if your current numbers are low.<\/p>\n

Here\u2019s a good example of a landing page using urgency to incentivize consumers:
\n\"\"<\/a><\/p>\n

 <\/p>\n

<\/h2>\n

EXCLUSIVITY <\/b><\/h2>\n

Another powerful trigger to activate a potential customer\u2019s decision-making side is exclusivity. Everyone loves the idea of something being one-of-a-kind and hate the idea of missing out on something that seems like it was designed specifically for them<\/strong>.<\/p>\n

So, using a \u201cSpecial Deal<\/b>\u201d marker on a creative or a \u201cYou have been chosen to\u2026<\/b>\u201d word combination in ad copy can do real wonders to your funnel\u2019s CR. Make sure to carefully choose the wording in order not to mislead the users.<\/p>\n

Here\u2019s an example of the two mentioned approaches applied at once:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

<\/h2>\n

ADVANTAGE<\/b><\/h2>\n

One more powerful way to activate fear of missing out is by offering a real benefit, discount or any other advantage to the consumer.<\/p>\n

A penny saved is a penny earned, and most of us couldn\u2019t resist a chance to put some kind of fancy item in their pocket for a symbolic price, or get for free something they\u2019d otherwise have to pay for.<\/p>\n

Losing something you haven\u2019t gained yet is twice as unpleasant<\/strong>, that\u2019s why landing pages like the example below have been showing results for a while now:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

<\/h2>\n

SOCIAL REFERENCE<\/b><\/h2>\n

Some of our fears actually stem from desires. Specifically, the desire to follow our role models, copy the people we admire to adopt the qualities we\u2019d love to see in ourselves. This effectively adds another type of FOMO trigger into a marketer\u2019s arsenal.<\/p>\n

While resembling (and even overlapping with) influencer marketing, it doesn\u2019t necessarily use the influencer\u2019s authority, rather referring to the commonality between the influencer and the user, the feeling that one can relate.<\/p>\n

This approach is popular with Nutra campaigns<\/strong>, as the causes that bring users to the vertical are socially-rooted in the first place.<\/p>\n

Here\u2019s what it usually looks like:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

These are the four main triggers activating the users\u2019 FOMO receptors, and now you know how to use each of them. Apply this knowledge in practice, and get ready to shake the FOMO when choosing where to spend the campaign profits!<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Find out how to leverage FOMO in your marketing campaigns and learn different ways to apply it in your creatives.<\/p>\n","protected":false},"author":2,"featured_media":2792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"\nFear Of Missing Out In Affiliate Marketing - ClickDealer Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clickdealer.com\/blog\/fear-of-missing-out-in-affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fear Of Missing Out In Affiliate Marketing - ClickDealer Blog\" \/>\n<meta property=\"og:description\" content=\"Find out how to leverage FOMO in your marketing campaigns and learn different ways to apply it in your creatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clickdealer.com\/blog\/fear-of-missing-out-in-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ClickDealer Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-21T08:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-04T07:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/05\/Fear-Of-Missing-Out-In-Affilate-Marketing-630x331.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ClickDealer Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ClickDealer Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clickdealer.com\/blog\/fear-of-missing-out-in-affiliate-marketing\/\",\"url\":\"https:\/\/clickdealer.com\/blog\/fear-of-missing-out-in-affiliate-marketing\/\",\"name\":\"Fear Of Missing Out In Affiliate Marketing - 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