{"id":2466,"date":"2019-01-17T13:36:05","date_gmt":"2019-01-17T13:36:05","guid":{"rendered":"https:\/\/blog.clickdealer.com\/?p=2466"},"modified":"2019-02-26T09:23:50","modified_gmt":"2019-02-26T09:23:50","slug":"clickdealer-platform-feature-breakdown-global-postbacks","status":"publish","type":"post","link":"https:\/\/clickdealer.com\/blog\/clickdealer-platform-feature-breakdown-global-postbacks\/","title":{"rendered":"ClickDealer Platform Feature Breakdown: Global Postback"},"content":{"rendered":"<p>ClickDealer&#8217;s affiliate portal is designed to be navigated intuitively &#8211; but it never hurts to once again go over the ropes and ensure that no detail is left out of sight.<\/p>\n<p>&nbsp;<\/p>\n<p>In this article, we are going to take a closer look at a couple of useful features and capabilities of our affiliate portal that any pub ought to know and apply, for knowledge is what gives us the ultimate power.<\/p>\n<p>&nbsp;<\/p>\n<h2>So, let\u2019s jump in!<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2469 alignright\" src=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-1.png\" alt=\"postback screen 01\" width=\"289\" height=\"351\" \/><\/a><\/p>\n<p>One of the key innovations of our affiliate portal is an option for you to set up global postbacks manually, without the need for your manager\u2019s participation.<\/p>\n<p>&nbsp;<\/p>\n<p>To do so go to: <em><strong>Tools \u2192 Global Postback<\/strong><\/em> and fill in the appropriate fields.<\/p>\n<p>&nbsp;<\/p>\n<p>There will be hints on the best use of additional parameters on the platform, but let us share the main suggestions here again.<\/p>\n<p>&nbsp;<\/p>\n<p>We recommend adding the following <strong>3 variables<\/strong> to your postbacks for ultimate tracking accuracy:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><em><strong>#s2#<\/strong><\/em> for clickid (which you should pass to us in the s2 parameter of your tracking links);<\/li>\n<li><strong><em>#price#<\/em><\/strong> for payouts (so that you get them dynamically and not miss any optimizations or redirected traffic)<\/li>\n<li><strong><em>#leadid#<\/em><\/strong> for unique id of each conversion on our end (so as to be able to easily match them against conversion reports \u2013 and also to dedupe\u00a0based on leadid for offers with multiple events per user)<\/li>\n<\/ul>\n<p><em>* for ecommerce, this should be <strong>#tid#<\/strong> instead \u2013 to receive order ids directly from the advertiser.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>There is probably no need to once again talk about\u00a0the convenience of setting a global postback once instead of adding to each campaign individually. And if you need an additional pixel\/postback to be set on an individual campaign (e.g. to fire into your tracker and your traffic source) &#8211; we\u2019ve got you covered on that, too!<\/p>\n<p>&nbsp;<\/p>\n<p>You can add an extra postback on the\u00a0<strong><u>campaign level<\/u><\/strong> and either have them both fire simultaneously, or disable global one on the campaign level. To do this, simply uncheck the <strong><em>Fire global pixel\/postback<\/em><\/strong> checkbox shown on the screenshot below:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2470\" src=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-02.png\" alt=\"postbacks screen 02\" width=\"1014\" height=\"316\" srcset=\"https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-02.png 1014w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-02-412x128.png 412w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-02-768x239.png 768w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-02-630x196.png 630w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-02-300x93.png 300w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-02-624x194.png 624w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Another level of\u00a0the global postback setup available is that\u00a0<strong><u>on individual events<\/u><\/strong> \u2013 which should be extremely helpful on offers where multiple actions are tracked. This way, you can leave global postback to only fire on the payable action and add different pixels\/postbacks to the stages of the funnel that are tracked for reference.<\/p>\n<p>&nbsp;<\/p>\n<p>To do this, open the <strong><em>Additional Events<\/em><\/strong> tab on the respective campaign page, empty the <strong><em>Use default campaign pixel<\/em><\/strong> &amp; <strong><em>Fire global pixel\/postback<\/em><\/strong> checkboxes, and set up your event-specific postback (e.g. you can simply add \u2018&amp;event=registration\u2019 to the original postback to differentiate between them on your end).<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2471\" src=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-03.png\" alt=\"postbacks screen 03\" width=\"1239\" height=\"405\" srcset=\"https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-03.png 1239w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-03-412x135.png 412w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-03-768x251.png 768w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-03-630x206.png 630w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-03-300x98.png 300w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-03-624x204.png 624w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This way, your global postback fires upon the main action on the campaign (i.e., conversion), while the event-level postback is triggered by a particular event (registration etc.).<\/p>\n<p>&nbsp;<\/p>\n<p>Once you have the postback(s) all set up, it\u2019s a good idea to run a test to make sure everything is configured correctly.<\/p>\n<p>&nbsp;<\/p>\n<p>Good news:\u00a0you don&#8217;t have to go for an actual conversion using a VPN and\/or emulator,\u00a0no ;)<\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019ve developed a convenient <strong><u>Testing functionality<\/u><\/strong> for you to avoid all that! What it does is it\u00a0ignores any geo\/device etc. rule on the offer and simply triggers your postback with your test clickid without creating an actual lead and adding it into the stats &#8211; simple and convenient!<\/p>\n<p>&nbsp;<\/p>\n<p>To access the Testing page, hit the <strong><em>Test postback<\/em><\/strong> button on the same <strong><em>Tracking Pixels<\/em><\/strong> tab as before. \u00a0Pick the postback you want to test, hit <strong><em>Fire test conversion <\/em><\/strong>and follow the instructions given by the platform.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-04.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2472\" src=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-04.png\" alt=\"postbacks screen 04\" width=\"1468\" height=\"395\" srcset=\"https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-04.png 1468w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-04-412x111.png 412w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-04-768x207.png 768w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-04-630x170.png 630w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-04-300x81.png 300w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-04-624x168.png 624w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Once the test conversion goes through, you will see <strong>testing results <\/strong>on the same page and will know whether the setup is correct.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2473\" src=\"https:\/\/blog.clickdealer.com\/wp-content\/uploads\/2019\/01\/global-postback-screen-05.png\" alt=\"postbacks screen 05\" width=\"1758\" height=\"239\" srcset=\"https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-05.png 1758w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-05-412x56.png 412w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-05-768x104.png 768w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-05-630x86.png 630w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-05-300x41.png 300w, https:\/\/clickdealer.com\/blog\/wp-content\/uploads\/2019\/01\/global-postback-screen-05-624x85.png 624w\" sizes=\"auto, (max-width: 1758px) 100vw, 1758px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>As you can see, the whole process is as simple and convenient as it gets, and saves you a ton of time and effort.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Now that you know exactly how to set up and test both global and campaign\/event-level postbacks with <strong>ClickDealer<\/strong>, apply the knowledge to your best benefit and stay tuned in for the next\u00a0feature walkthrough!<\/p>\n<p>&nbsp;<\/p>\n<div id=\"emojics-root\"><\/div>","protected":false},"excerpt":{"rendered":"<p>ClickDealer details another platform feature, breaking down global postbacks and all you need to know to successfully test it out and apply!  <\/p>\n","protected":false},"author":2,"featured_media":2496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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