{"id":2364,"date":"2018-12-17T15:27:13","date_gmt":"2018-12-17T15:27:13","guid":{"rendered":"https:\/\/blog.clickdealer.com\/?p=2364"},"modified":"2019-06-04T12:09:51","modified_gmt":"2019-06-04T12:09:51","slug":"affiliate-marketing-trends-2019","status":"publish","type":"post","link":"https:\/\/clickdealer.com\/blog\/affiliate-marketing-trends-2019\/","title":{"rendered":"Affiliate Marketing Trends 2019"},"content":{"rendered":"

2019 approaches quickly, already peeking from around the corner, and while this time of the year is generally all about new aspirations and quite often – higher expectations, knights of the digital battlefield have to know exactly<\/strong><\/span>\u00a0<\/strong>which way the industry is moving, or will have to pay dearly for being unaware.<\/span><\/p>\n

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Luckily for online marketers, the value of chance in our industry actually correlates to\u00a0the degree of predictivity present here as well, and if carefully examined we can tell certain upcoming marketing trends rather precisely already today!<\/span><\/p>\n

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These tendencies touch upon both the direction and the nature of the most profitable advertising technics worth being implemented into your own strategy\u00a0in the year\u00a0to come and imply unifying technology, creativity and experience to attain maximum user engagement and reach.<\/span><\/p>\n

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Without further ado, here\u2019s our pick on the hottest digital marketing trends in 2019:<\/span><\/p>\n

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Native Advertising & Personalized Content\"Animated<\/b><\/h2>\n

As the world wide web expands steadily becoming more and more chaotic, those whom the technology was originally created for – the people, seem to have been let down in terms of the most important aspect any product has to offer – the user experience, finding it more and more frustrating to surf the web with every other empty page spot lost to banner ads.<\/span><\/p>\n

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More so, continuous bombardment with senseless CTA\u2019s inevitably diminishes engagement – a crucial string for any successful ad campaign to be played out.<\/span><\/p>\n

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This all leads to internet users\u00a0longing for that unique, personalized content that really taps in the needs of their daily life. No wonder that native advertising has been on the rise for the last several years, and you can bet it will dominate even more in 2019!<\/span><\/p>\n

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Apart from looking more natural, seamlessly-infused ads show that effort has been put in and there\u2019s factual care about the user experience, or as they call it today –\u00a0customer-centric approach, which is where people begin to feel understood. \u00a0<\/span><\/p>\n

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Voice Search<\/b><\/h2>\n

Ever since the introduction of internet into our lives, the challenge of improving the human-to-device communicational speed has been crucial for technological development and our ability to apply it according to our needs.<\/span><\/p>\n

\"Internet<\/p>\n

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Going from computer- and qwerty keyboards to predictive typing on touch screens – we are now entering the era of voice search!<\/span><\/p>\n

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Human\u2019s most natural form of communication is now available for web-surfing, and soon – organizing your whole life. The new technology steadily occupies new areas\u00a0of aplication and soon voice assistants will be integrated into virtually all equipment and\u00a0software.<\/span><\/p>\n

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The very nature of search request is changing already, and next year will be vital for marketers to pick up the trend and harvest the benefits from it!<\/span><\/p>\n

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Instagram \u00a0<\/b><\/h2>\n

Much as the social media networks\u00a0are an awesome communicational tool, the truth is that to the digital marketing industry they are also heavenly-sent natural audiences\u2019 aggregators, and it so happens to be that Instagram is the most engaging one currently, turning from an unpretentious photo & video sharing service into one of the fastest-growing advertising platforms virtually overnight.<\/span><\/p>\n

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While Facebook keeps bouncing from one trouble to another, constantly inventing new levels of\u00a0regulations in their latest attempts to save the face, marketers couldn\u2019t be happier with IG\u2019s daily business-focused updates and all the\u00a0effort to sooth down the merge of digital\u00a0retail\u00a0and social interaction.<\/span><\/p>\n

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Influencer marketing\"Mad<\/b><\/h2>\n

Now, reaching a targeting audience is just the\u00a0tip of the multi-storey iceberg of user conversion. In order for an ad to really strike the hearts of those it is aimed at, we still have to refer to the Aristotle\u2019s famous trio of persuasion, and while \u2018logos<\/em>\u2019 (appeal to logics) and \u2018pathos<\/em>\u2019 (appeal to emotion) naturally lie in the very product description and your advertising angle, the \u2018ethos<\/em>\u2019 (appeal to ethics) part can only be gained through obtaining trust and respect to the source of information.<\/span><\/p>\n

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This where influencer marketing takes the stand. Yes, recruiting celebrities for promotion isn\u2019t a revolutionary practice, as various parfum and beauty brands have been using it since what seems like forever. Nonetheless, this year our industry invested heavily into influence marketing, and 2019 is looking to furtherly uphold the trend. \u00a0<\/span><\/p>\n

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Global consumerism pushing E-commerce (& Dropshipping)<\/b><\/h2>\n

If you ask anyone what is the main activity the world is preoccupied with at the moment it wouldn\u2019t take an Einstein to point in the direction of commerce. We produce, advertise, ship and sell 24\/7, still managing to tuck in additional super-sale days where even automation fails to comb through the multitude of orders placed each second.<\/p>\n

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Needless to say, online retail is leading the digital marketing\u00a0parade, remaining among the most lucrative verticals to work with.<\/p>\n

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\u201cDropshipping has been a hot topic among affiliates this year, radically occupying new markets thanks to the simplicity of logistics and tangible economical value. That being said, the low-margin nature of drop-shipping restrains it from becoming a full-scale vertical.\u201d – Nik, Sr. Sales Manager<\/p>\n

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Big data driven AI solutions\"Robot<\/b><\/h2>\n

Technological progress is irresistible and 2018 is marked by a radical leap towards achieving successful brain mimicry and extreme computing capabilities, providing both the grounds and the means for big data and artificial intelligence to really take off.<\/span><\/p>\n

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While the two (big data and AI) are effectively powerless on their own, when united yield\u00a0god-like targeting abilities and blue-chip marketing opportunities otherwise unimaginable, and in 2019 we are going to see more and more AI-based solutions at the aid of\u00a0online\u00a0marketers.\u00a0\u00a0<\/span><\/p>\n

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Crypto & Financial Offers<\/b><\/h2>\n

Regardless of the frequent government regulations and stock price fluctuations, crypto currencies continue to be a profitable subject for affiliate marketers, and are expected to reignite in 2019.<\/span><\/p>\n

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For the ClickDealer team, adopting the crypto vertical this year has been a blessing and all signs currently point to it furtherly scaling up.<\/span><\/p>\n

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Programmatic<\/b><\/h2>\n

If you need a vivid and up-to-date example of technology threatening business, then programmatic advertising is your go-to choice, with publishers\u2019 worst fear – ad price collapse – looking more and more real as we approach the end of Q4.<\/span><\/p>\n

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\"InternetNaturally, no industry can ignore the interests of such a big part of one’s self, as\u00a0ad buyers and sellers\u00a0seem to have found a compromise in \u201cpre-negotiated\u201d deals, where prices and inventory details are agreed on prior to the fact of ad purchase.\u00a0\u00a0<\/span><\/p>\n

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All that mentioned, eMarketer<\/span> forecasts<\/span><\/a> programmatic display ad spend in the US to skyrocket from $47.37 billion in 2018 to some $68.87 billion<\/strong> by 2020.<\/span><\/p>\n

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Push Traffic & Chat Bots<\/b><\/h2>\n

Among affiliates themselves, push notifications are considered this year\u2019s official life jacket, and next year we are going to see even more marketers employ custom-created chatbots to jump-start the funnel and accelerate potential conversion.<\/span><\/p>\n

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“Like any other ‘hot’ traffic type, you still need to learn the nuances of the users’ habits to wield full potential from push traffic.\u00a0Leveraging the best practices like local time zones and user routines, along with striking a balance\u00a0between automation, dynamic user\u00a0experience and reliable\u00a024\/7 support – will likely be the key to successful push campaigns\u00a0next year.” – Henry Whitfield, Head of Global Supply<\/p>\n

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Now you know what are the key digital marketing trends to look out for in 2019. Wisely apply the information and have a profitable new year! \u00a0<\/span>\f<\/span><\/p>\n

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<\/div>","protected":false},"excerpt":{"rendered":"

2019 is peeking from around the corner and it’s high time to forecast the next year’s key digital marketing trends and hottest topics! <\/p>\n","protected":false},"author":2,"featured_media":2416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[167,9,3,63,168],"class_list":["post-2364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-2019-forecast","tag-affiliate-marketing","tag-clickdealer","tag-performance-marketing","tag-trends"],"acf":[],"yoast_head":"\nAffiliate Marketing Trends 2019 - ClickDealer Blog<\/title>\n<meta name=\"description\" content=\"2019 is peeking from around the corner and it's high time to forecast the next year's key digital marketing trends and hottest topics!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clickdealer.com\/blog\/affiliate-marketing-trends-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Marketing Trends 2019 - 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