{"id":2322,"date":"2018-11-23T10:38:23","date_gmt":"2018-11-23T10:38:23","guid":{"rendered":"https:\/\/blog.clickdealer.com\/?p=2322"},"modified":"2018-11-23T12:38:12","modified_gmt":"2018-11-23T12:38:12","slug":"buckle-holiday-shopping-craze","status":"publish","type":"post","link":"https:\/\/clickdealer.com\/blog\/buckle-holiday-shopping-craze\/","title":{"rendered":"Buckle Up for the Holiday Shopping Craze!"},"content":{"rendered":"

Winter is approaching slowly but surely, and while in some places it may still be too warm to bother – the global affiliate community ought to keep a close eye on the cycles of life in order to accurately predict and meet the market\u2019s demand on time.<\/span><\/p>\n

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If summertime bides close-to-inevitable revenue slumps for digital marketers, the colder season is a herald of sales bumps and elevated profits, to which there’s a couple of reasons:<\/span><\/p>\n

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First off,\u00a0nature prompts people to spend more time inside [read: on the internet] and prepare for the changing weather conditions – a quest that begins with a raincoat in mind and ends virtually never…<\/span><\/p>\n

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Secondly, this time of the year is rich in holidays, both ethnic and those of world-wide significance, which means that in general that the market is willing to spend.<\/span><\/p>\n

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Last year, the period between November and December presented online retailers with a stunning\u00a0<\/span>$108.2 billion<\/b><\/a> revenue total, which gets even more intriguing when you learn that <\/span>a third <\/b>of all sales <\/span>happened during the Cyber wee<\/strong>k!<\/strong><\/span><\/p>\n

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Here\u2019s a graph to visualy grasp the tendency picking up in the recent years:<\/span><\/p>\n

\"Ecommerce<\/a><\/p>\n

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With that in mind, this year the numbers are expected to\u00a0gain another <\/span>13%<\/b>!<\/span><\/p>\n

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Add it to the fact that <\/span>over 30% of all holiday purchases in 2017 was made via mobile devices,<\/b>\u00a0with Thanksgiving and Christmas\u00a0<\/span>pushing almost half of the consumers to shop mobile<\/u>\u00a0– and the winning holiday promotional strategy begins to take shape.<\/span><\/p>\n

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After all, this is the direction the world is moving in and this holiday season we’ll see smartphones dominate even more, with a stunning <\/span>68% of all traffic<\/b> and <\/span>46% orders<\/b> estimated to come from mobile devices,\u00a0<\/span>according to Salesforce<\/span><\/a>.<\/span><\/p>\n

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That’s some food for thought, isn’t it?<\/span><\/p>\n

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Now, online shoppers\u2019 behavioral patterns vary greatly from niche to niche, and when it comes to the holiday season driving ecommerce revenue –\u00a0\u00a0<\/span>Apparel & Accessories<\/b>\u00a0and\u00a0<\/span>Computer & Electronics<\/b> are the segments that are especially affected.<\/span><\/p>\n

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This helps narrow down the range of offers you are choosing from\u00a0and\u00a0focus on the most lucrative products to promote.<\/span><\/p>\n

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Nevertheless, keep in mind that super sale days like <\/span>Black Friday<\/b> offer discounts across the entire spectre of market inventories, accumulating unparalleled volumes of online shopping activities.<\/span><\/p>\n

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End of the year is indeed rich with holidays, some of them more revenue-influential while others simply require a special approach and accurate targeting.<\/span><\/p>\n

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While most marketers are focusing on the retail bombshells, this is an opportunity to leverage creativity and strike the unique user segment hiding under the radar!<\/span><\/p>\n

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Here\u2019s our take on the most relevant holidays\u00a0affiliates can benefit from:<\/span><\/p>\n