{"id":1690,"date":"2018-02-06T10:40:24","date_gmt":"2018-02-06T10:40:24","guid":{"rendered":"https:\/\/blog.clickdealer.com\/?p=1690"},"modified":"2018-02-06T15:15:28","modified_gmt":"2018-02-06T15:15:28","slug":"advanced-split-testing-adsbridge","status":"publish","type":"post","link":"https:\/\/clickdealer.com\/blog\/advanced-split-testing-adsbridge\/","title":{"rendered":"Advanced Split Testing with AdsBridge"},"content":{"rendered":"

There are several obvious tips for carrying out split tests: compelling statistics, sufficient traffic, excluded accidents etc. You can play around with that for a long time, but these things are well-known. Instead, we\u2019d like to focus on advanced algorithms\u00a0in A\/B testing. <\/span><\/p>\n

An excellent solution for conducting such tests is offered by AdsBridge<\/strong><\/a>.\u00a0<\/span><\/p>\n

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How\u00a0do I\u00a0run\u00a0an A\/B test?<\/h2>\n

Before anything else, you need to get an\u00a0account\u00a0with AdsBridge<\/a>. <\/span><\/p>\n

Everything is based on the traffic distribution system (TDS). You can set a traffic share for each offer and landing page by adding rules and paths to your distribution. The simplest option is to see the performance of a single ‘1\u00a0LP \/\u00a02 offers’ combination. <\/span><\/p>\n

How to do this?<\/span><\/p>\n

First, go to <\/span>AdsBridge<\/span>\u00a0‘Dashboard’<\/em>\u00a0\u2013 ‘Campaigns’<\/em> \u2013 ‘Create Campaign’<\/em>.\u00a0<\/span>Fill in the general information\u00a0that is name, group, traffic source and domain. Choose campaign type, ‘Path<\/em>‘ in this case. <\/span><\/p>\n

Configure additional settings, if needed visit A<\/strong><\/span>dsBridge<\/strong> campaign setup\u00a0guide<\/a>.\u00a0<\/span><\/p>\n

Click ‘Save’<\/em>\u00a0and\u00a0proceed to the\u00a0next step.<\/p>\n

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Targeting settings.<\/strong><\/h2>\n

For a simple \u201c1\u00a0LP – 2 offers\u201d\u00a0test\u00a0you need to add the subject to \u201cDefault rule\u201d and set up a traffic share between those 2 offers at 50-50. Click \u201cDONE\u201d for the next step, copy the campaign link from the popup window, paste it to the traffic source as the target URL. <\/span><\/p>\n

Drive some traffic to it and watch the performance!<\/span>
\n<\/a><\/p>\n

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What if\u00a0I want to conduct an A\/B test at an advanced level?\u00a0Use path splitting.<\/strong><\/h2>\n

Let’s say you\u2019ve mixed traffic and you need to understand which vertical you should focus on: Pin submit or lead generation? You have 2 landing pages for each vertical with the fact that you can try to optimize conversions using a direct link. You have 2 offers or different creatives of one for each vertical. <\/span><\/p>\n

Does it seem to already get confusing while it\u2019s only 2 verticals and a couple of combinations?\u00a0<\/span>It\u2019s not, really. <\/span><\/p>\n

Create a campaign. Go to ‘targeting settings<\/em>‘ and let the magic begin.\u00a0<\/span><\/p>\n

Click ‘Create path<\/em>‘, check the ‘Direct link<\/em>‘ checkbox first and add the landings and offers (per each vertical). Go to the second path and repeat the operations for the second vertical. Click ‘DONE<\/em>‘, copy the campaign link and you\u2019re ready to conduct a thorough A\/B test which will allow you to determine:<\/span><\/p>\n